Lead Marketing Analytics Specialist
Wood Mackenzie is seeking a Lead Marketing Analytics Specialist to own the analytics agenda for a major business vertical. The role involves driving strategic insights, funnel diagnostics, and campaign measurement to influence decision-making across Marketing and Sales. You will manage the analytics roadmap, mentor junior team members, and utilize tools like Salesforce, GA4, and PowerBI. This is a hybrid position based in Gurugram requiring strong data storytelling and cross-functional leadership.
50k new jobs listed every day. Install TAL to find more jobs like this.
Experience
Experience not specified
Function
Marketing
Work mode
Hybrid, India
Company
Tier 2
What you will work on
Wood Mackenzie is seeking a Lead Marketing Analytics Specialist to own the analytics agenda for a major business vertical. The role involves driving strategic insights, funnel diagnostics, and campaign measurement to influence decision-making across Marketing and Sales. You will manage the analytics roadmap, mentor junior team members, and utilize tools like Salesforce, GA4, and PowerBI. This is a hybrid position based in Gurugram requiring strong data storytelling and cross-functional leadership.
TAL's take
Solid tier-2 global firm with a clearly defined, impactful leadership role in marketing analytics.
The JD clearly defines the role responsibilities, team alignment, and specific toolsets expected.
Salaries at Wood Mackenzie
11.6 LPA average
Based on 1 Grapevine salary entries for Wood Mackenzie.
Other roles
2 - 4 years | G8
11 LPA average
Range: 11 - 11 LPA
Must haves
- Experience in Marketing Analytics within a B2B environment
- Understanding of end-to-end marketing funnels, GTM strategies, and revenue attribution
- Advanced experience with CRM and MarTech tools such as Salesforce and GA4
- Expertise in email analytics and campaign performance measurement
- Proficiency in data visualization tools like Power BI or Tableau
- Demonstrated ability to lead initiatives and influence stakeholders
Tools and skills
About the company
Established global analytics and insights firm in the energy sector with a significant international footprint.
Posts mentioning Wood Mackenzie
Mumbai Bakers Oppose BMC's Fuel Ban
- Mumbai bakers express concern over BMC's notice to switch from wood fire/diesel to gas or electricity, citing economic and safety issues. - IBA highlights the traditional and cultural significance of wood-fired ovens, requesting subsidies and long-term loans for the transition. - Irani cafes and bakeries, integral to Mumbai's heritage, face challenges in maintaining their unique flavors with the mandated switch to green fuels. Source: [Hindustan Times](https://www.hindustantimes.com/cities/mumbai-news/bakers-in-mumbai-oppose-bmc-s-fuel-change-mandate-101739993206571.html), [Hindustan Times](https://www.hindustantimes.com/cities/mumbai-news/irani-cafes-may-lose-their-unique-wood-fired-flavour-101739993146914.html)
[ Ideas] Govt. Issues
Alternative to OTP for validation. railway fatak prediction challenges faced by undertrial prisoners Access to legal information and awareness legal service sector is largely unorganized Central Water Commission (CWC) Coal transportation The Government Land Information System (GLIS) automatic self-cleaning toilet system Healthcare, education in rural areas healthcare services Jal Jeevan Mission summary of govt meetings and press releases indian railways issues Land Records Automation Project product marketing correctness deciding price of products mental disorder detection at early stage fake profile issues cleaning of septic tanks smartest people work for private companies, lease projects transportation system tracking e-waste industrial waste: a. Ceramics b. Bamboo c. Wood d. Jute e. Cloth g. Tetra packs, etc. raw materials management Bionic prosthetic CRPF monitoring Menstrual Health and Hygiene 3D of house before it's built insurance company doc check smart building window cleaner dark web issues phishing attacks prevention AICTE,NDRF,CIPAM boost travel industries drones for solving issues showcase the rich cultural heritage and traditions of India unique toys and games remote examination, proctoring tool support for disabled children queue management in hospitals school teachers & tech fire prevention in industries marine issues electric department management revolutionize the way micro and small enterprises operate, fostering growth, resilience, and economic contribution. manrega work progress tracking mine-ore management centralized monitoring system for public lights construction & demolition waste management water supply distribution lines Smart parking solutions robust grievance redressal mechanism
What did I get done this week
Bootstrapped startup founder in late 20s - Deployed a ML model with 92% accuracy primarily because we have labelled data. - Send a renewal proposal to our highest paid customer to triple the ACV. Stressing if they might not be renewing it altogether. - Explored 2 new product use cases. Hypothesis holds true but some more digging is required. - Total 5-6 customer conversations, less IMO, should be more. - Raised invoices, set-up gcp, did CS all along and coded some random shit. P.s. A non engineer grad Personal front - Played badminton 3/5 days, not great IMO - Became a therapist to 3 friends out of which 1 cried. Still dunno why he cried, rest 1 had resigned and came straight to chat. Another one is ranting for a while now. - Amazing mental health. Touch wood, some random anxiety busts, super short lived and easy to navigate. All in all, I could have done more, and I should be doing more. A lot of misses as well.