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Senior Manager Newsroom EMC

AdidasDubai, United Arab EmiratesPosted 20 May 2026

The Senior Manager PR & Social Media leads the integrated communications strategy across Emerging Markets Central for Adidas. Responsibilities include overseeing PR and social media activations, content production, brand reputation, and crisis mitigation. The role requires deep expertise in digital PR, platform algorithms, and agency management. The successful candidate will lead a team of 3 and report into a complex matrix organization.

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Experience

8-10 years

Function

Marketing

Work mode

Onsite, United Arab Emirates

Company

Tier 1

What you will work on

The Senior Manager PR & Social Media leads the integrated communications strategy across Emerging Markets Central for Adidas. Responsibilities include overseeing PR and social media activations, content production, brand reputation, and crisis mitigation. The role requires deep expertise in digital PR, platform algorithms, and agency management. The successful candidate will lead a team of 3 and report into a complex matrix organization.

TAL's take

Quality 80/1005/5 clarityTier 1 company

High-caliber global brand, clear leadership scope with team management responsibilities, and well-defined strategic mandate.

JD provides comprehensive breakdown of responsibilities, team structure, and strategic goals for the regional role.

Salaries at Adidas

21.0 LPA average

Based on 16 Grapevine salary entries for Adidas.

View all salaries

Engineering

0 - 2 years | Level 1 ( one to three years experience)

10 LPA average

Range: 10 - 10 LPA

Other roles

0 - 2 years | Level 1 ( one to three years experience)

12 LPA average

Range: 12 - 12 LPA

Other roles

2 - 4 years | P1

14 LPA average

Range: 11 - 17 LPA

Information Technology

4 - 6 years | P1

14 LPA average

Range: 14 - 14 LPA

Must haves

  • 8-10 years of experience in Marketing, PR, or Communications
  • Proven experience leading teams of 2+ people
  • Experience managing agencies
  • Deep expertise in cross-channel PR and social media
  • Experience in matrix organizations with Global and Local exposure
  • Fluent in English

Tools and skills

social media managementpr strategystorytellingcontent productionreputation managementcrisis mitigationmedia relationsagency managementdata analyticsperformance metrics

Nice to have: arabic language.

About the company

Global tier-1 brand with major established presence in sports and lifestyle apparel.

Posts mentioning Adidas