Analyst, Engagement & Campaign Specialist (Institutional Banking Group), Group Marketing & Communications)
This role within the Institutional Banking Group at DBS Bank focuses on building brand awareness and driving engagement for SME and Midcap segments. The specialist will plan and execute integrated marketing activations across thematic initiatives like sustainability and digital transformation. The position requires strong collaboration with sales teams and agencies to deliver measurable campaign outcomes. It involves end-to-end management of marketing programs from strategic planning to tactical execution and performance evaluation.
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Experience
Experience not specified
Function
Marketing
Work mode
Onsite, Singapore
Company
Tier 2
What you will work on
This role within the Institutional Banking Group at DBS Bank focuses on building brand awareness and driving engagement for SME and Midcap segments. The specialist will plan and execute integrated marketing activations across thematic initiatives like sustainability and digital transformation. The position requires strong collaboration with sales teams and agencies to deliver measurable campaign outcomes. It involves end-to-end management of marketing programs from strategic planning to tactical execution and performance evaluation.
Must haves
- Bachelor's degree in brand or digital marketing
- Experience working with creative and media agencies
- Strong skills in communications, brand, product, and project management
- Ability to collaborate effectively across cross-functional teams
- Data-driven mindset with focus on business outcomes
About the company
Major regional bank with established market presence in Asia.