Customer Relationship Management Manager
Hireginie is seeking a data-driven CRM Manager to oversee end-to-end customer lifecycle strategy. You will design and execute journeys across multiple channels to drive engagement and retention for diverse user segments. The role involves analyzing user cohorts, managing experimentation frameworks, and mentoring a small team. You will collaborate closely with product and data functions to scale lifecycle initiatives.
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Experience
5-8 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Hireginie is seeking a data-driven CRM Manager to oversee end-to-end customer lifecycle strategy. You will design and execute journeys across multiple channels to drive engagement and retention for diverse user segments. The role involves analyzing user cohorts, managing experimentation frameworks, and mentoring a small team. You will collaborate closely with product and data functions to scale lifecycle initiatives.
Must haves
- 5–8 years experience in CRM, lifecycle or retention marketing
- Hands-on experience with CRM tools such as WebEngage, MoEngage, Clevertap or Braze
- Strong analytical mindset
- Experience managing or mentoring a small team
Tools and skills
About the company
Unfamiliar company, default mid-tier.