Digital Marketing / Performance Marketing Manager (FMCG, Singapore)
Blood is a fast-growing consumer brand in the feminine and baby care space looking for an experienced performance marketing manager. You will independently own the digital marketing strategy, budget allocation, and channel execution across platforms like Meta, TikTok, and Google. The role requires a hands-on approach to experimentation, content creation, and data-driven optimization for brands like Blood and No Days Off. You will partner directly with leadership to scale the business and develop performance insights.
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Experience
3-8 years
Function
Marketing
Work mode
Hybrid, Singapore
Company
Tier 2
What you will work on
Blood is a fast-growing consumer brand in the feminine and baby care space looking for an experienced performance marketing manager. You will independently own the digital marketing strategy, budget allocation, and channel execution across platforms like Meta, TikTok, and Google. The role requires a hands-on approach to experimentation, content creation, and data-driven optimization for brands like Blood and No Days Off. You will partner directly with leadership to scale the business and develop performance insights.
Must haves
- 3 to 8 years experience in performance/digital marketing
- Proven track record scaling a brand on Meta, TikTok, and Google
- Hands-on execution experience
- Strong analytical ability to translate quantitative data into strategic decisions
- Experience setting and managing budgets
Tools and skills
Nice to have: content creation tools, ai.
About the company
Early-to-mid-stage challenger consumer brand backed by recognized investors like DSG Consumer Partners.