Associate Director - Performance Marketing
PrepLadder is seeking an Associate Director of Performance Marketing to lead customer acquisition and full-funnel growth strategies in the edtech space. The role involves managing multi-channel media buying, optimizing CAC and ROAS, and scaling acquisition funnels. Candidates must have 6-8 years of experience with Google and Meta Ads, along with strong analytical skills in attribution and conversion optimization. This position focuses on driving measurable revenue impact across a portfolio of brands.
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Experience
6-8 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
PrepLadder is seeking an Associate Director of Performance Marketing to lead customer acquisition and full-funnel growth strategies in the edtech space. The role involves managing multi-channel media buying, optimizing CAC and ROAS, and scaling acquisition funnels. Candidates must have 6-8 years of experience with Google and Meta Ads, along with strong analytical skills in attribution and conversion optimization. This position focuses on driving measurable revenue impact across a portfolio of brands.
TAL's take
Solid role at a recognizable Indian ed-tech brand with clear growth-focused responsibilities and defined leadership scope.
The JD provides a crisp, well-defined set of responsibilities and clear requirements for a growth marketing leadership role.
Must haves
- 6-8 years of experience in Performance Marketing or Digital Growth
- Hands-on expertise across Google Ads and Meta Ads
- Strong understanding of Full-funnel marketing and Demand generation
- Experience handling large-scale B2B and B2C campaigns
- Analytical mindset with experience in dashboarding and attribution modeling
Tools and skills
About the company
PrepLadder is a well-known Indian ed-tech company, classified as an established mid-stage player.
Posts mentioning PrepLadder
Layoffs at Prepladder by Unacademy
Ganda hai par dhanda hai ye :) Ye nhi sudhrenge, pehle unnecessary ki hiring karenge - fir chutiy*** management apni bachane k liye layoff karega!
Need advice Next steps in my pm career
š **Seeking PM/APM Opportunities - Need Advice!** Background 2023 RV College of Engineering grad with NextLeap PM fellowship. Currently APM at a startup where we scaled team from 8ā20 people and manage 2 product interns. Current Situation Current salary 6 LPA And I have been relieved from company Recently resigned and have 3 offers ā¢ Bangalore startup: 8 LPA ā¢ Leverage Edu (Noida): 11 LPA ā¢ prepladder Chandigarh company: 10.5 LPA The Ask: Looking for PM/APM roles in the 15+ LPA range. Feel my experience scaling teams and product management warrants higher compensation. Questions for the community: 1. Are these offers fair for someone with my background? 2. Which companies should I target for better packages? 3. Any negotiation tips for current offers? Open to relocation and eager to grow in product management! #ProductManagement #APM #CareerAdvice #JobSearch #Bangalore #ProductManager