Regional Marketing Manager
XM is looking for a Regional Marketing Manager to lead marketing strategies and demand generation for the UAE market. The role involves creating country-specific campaigns, collaborating with business development, and conducting market research. Candidates need solid digital marketing and analytics experience, with preference given to those with fintech or online trading backgrounds and Arabic proficiency. This position offers exposure to an international environment with performance-based rewards.
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Experience
3+ years
Function
Marketing
Work mode
Onsite, United Arab Emirates
Company
Tier 2
What you will work on
XM is looking for a Regional Marketing Manager to lead marketing strategies and demand generation for the UAE market. The role involves creating country-specific campaigns, collaborating with business development, and conducting market research. Candidates need solid digital marketing and analytics experience, with preference given to those with fintech or online trading backgrounds and Arabic proficiency. This position offers exposure to an international environment with performance-based rewards.
TAL's take
Solid mid-level role at an established international firm with clear regional responsibilities.
Clear regional scope and marketing function, though the list of responsibilities is slightly broad.
Must haves
- Degree in marketing, advertising, communications or business
- At least 3 years of experience in a similar role
- Outstanding written and verbal communication skills in English
- Solid knowledge of marketing analytics and metrics features
- Strong digital marketing skills
Tools and skills
Nice to have: fintech domain knowledge, online trading sector knowledge, project management.
About the company
Established international brokerage firm operating in the fintech/trading space.
Posts mentioning XM
The Ultimate Guide to Product Metrics (free links)
1. Frameworks: - AARRR (Pirate) Metrics - North Star Framework 101 (12 pages, PDF) - Google HEART framework 2. Techniques: - Cohort Analysis - Funnel Analysis - Customer Segmentation 3. Types of metrics: - Vanity vs. actionable metrics - Qualitative vs. quantitative metrics - Exploratory vs. reporting metrics - Lagging vs. leading metrics 4. What makes a good metric? - A good metric is understandable - A good metric is comparative - A good metric is a ratio or rate - A good metric is behavior-changing 5. The Ultimate List of Product Metrics (7 pages, PDF): - Acquisition Metrics - Activation Metrics - Engagement Metrics - Retention Metrics - Revenue Metrics - Referral Metrics 6. Recommended books: - Lean Analytics by Alistair Croll and Ben Yoskovitz - Product Analytics by Joanne Rodrigues - Data Science for Business by Foster Provost and Tom Fawcett —— An interactive mind map with all links (free): xmind.ai/share/SdTRR4Wt —— Selected links: - North Star Framework 101 (12 pages, PDF): theproductcompass.tech/ns-101pdf - The Ultimate List of Product Metrics (7 pages, PDF): theproductcompass.tech/metrics
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