Growth Marketer
21K School is hiring a Growth Marketer to drive learner acquisition and admissions growth across international markets. You will manage full-funnel marketing strategies, including performance ads, SEO, drip campaigns, and community-led initiatives. The role requires a strong data-driven mindset and deep experience with EdTech growth in global regions. You will work closely with sales and academic teams to optimize acquisition funnels and improve campaign ROI.
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Experience
4-8 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
21K School is hiring a Growth Marketer to drive learner acquisition and admissions growth across international markets. You will manage full-funnel marketing strategies, including performance ads, SEO, drip campaigns, and community-led initiatives. The role requires a strong data-driven mindset and deep experience with EdTech growth in global regions. You will work closely with sales and academic teams to optimize acquisition funnels and improve campaign ROI.
Must haves
- 4-8 years of experience in Growth or Performance Marketing
- Mandatory experience in EdTech across international markets
- Hands-on expertise in Google Ads, Meta Ads, TikTok, and YouTube
- Experience in community-led growth and referral-driven strategies
- Expertise in drip marketing, lead nurturing, and inside sales alignment
- Strong knowledge of SEO and content marketing strategies
Tools and skills
Nice to have: marketing automation platforms.
About the company
Established EdTech company, though not a top-tier unicorn or global flagship.