AppsForBharat
AppsForBharat Performance Marketing Manager - South
AppsForBharat develops high-quality mobile products to serve the spiritual and devotional needs of the Indian population.
Get represented
5 minutes to evaluate. 6 months of representation.
What is AppsForBharat?
AppsForBharat's flagship product, Sri Mandir, is a digital-first 'virtual temple' allowing users to book pujas and offer chadhavas remotely. The platform has built one of the largest verified devotional content libraries, featuring hymns, mantras, and personalized AI-led spiritual guidance.
You'll be a good fit if you have
- 3–5 years in performance marketing with a proven track record of scaling high-budget campaigns.
- Proficiency in verbal and written communications in English and Telugu.
- Experience scaling a new business line or vertical from scratch is highly preferred.
- Demonstrated expertise in performance marketing with a track record of managing high-budget campaigns.
- Proven experience in launching and scaling a new business line or vertical from scratch.
- Strong business acumen with accountability for revenue and margin outcomes.
- Advanced proficiency in Meta Ads Manager, Google Ads (UAC/DV360), and attribution modeling.
- Excellent analytical skills with proficiency in AppsFlyer, GA4, Looker Studio, Metabase, and advanced Excel/Google Sheets capabilities for cohort analysis and P&L modeling.
- Entrepreneurial ownership and the ability to influence cross-functional teams toward common growth targets.
Key Responsibilities
- Vertical Growth & P&L Ownership: Take full responsibility for the new Puja vertical, driving CM1/CM2 (Contribution Margins), revenue, and sustainable CAC.
- Full-Funnel Campaign Strategy: Design and execute scale-up strategies across Meta (FB/IG) and Google Ads, moving users from awareness to high-intent booking and repeat usage.
- Data-Driven Optimization: Lead relentless experimentation by systematically testing creatives, landing pages, and offers to enhance ROAS, especially during peak festival seasons.
- Cross-Functional Orchestration: Collaborate with teams across Category, Creative, Product, and CRM to ensure alignment with auspicious calendars, build trustworthy narratives, and optimize the post-click journey.
- Market Discovery & Analysis: Identify high-potential Puja categories and consumer segments using deep-dive analytics with tools like GA4, Looker, and Metabase to connect marketing spend with long-term business impact.
This is not a cold application
You're in the top 1%. We represent you to AppsForBharat. Not the other way around.
Spirituality at Scale
Digitizing one of the oldest and largest sectors in India.
Why AppsForBharat
Spiritual and devotional practices are integral to life for millions, yet the digital tools to support these practices are often fragmented or low-quality.
AppsForBharat is building a high-trust digital sanctuary, Sri Mandir, bringing sacred rituals and community into the pockets of devotees across the globe.
Problems that matter. Company that matters. Infrastructure that matters.
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