Zomato Introduces Rain Fee for Gold Users

• Starting May 16, Zomato Gold members will face an additional rain fee, a charge previously waived as part of their membership perks.
• Zomato claims this fee will help better compensate delivery partners during inclement weather, sparking some disappointment among loyal Gold users.
• The decision aligns with Zomato's ongoing strategy adjustments, including the suspension of its 50:50 refund-sharing policy with restaurants.
• This move adds to the growing discourse on hidden costs and dark patterns within the quick commerce industry.
• Despite consumer frustrations, Zomato's financial health remains strong, with a 56% YoY increase in adjusted EBITDA reported for the March quarter.

Source: Inc42