
How much cash is Zepto even burning?
I get “Xrs” credited in your wallet text like every 10 days. How is this even sustainable?
Burning 500 Cr a month!
This is like telling your wife you are "near fidelity", while being on a no-restriction Thailand trip
U want to raise more money, Aadit?
If your company had a certain market share of a fast growing market, you had a lot of capital, and competitors like BB FK Jio were entering your space... what would you do?
Burning money and maintaining share/relevance is the fair move for them to do?
Don't see any harm in that. It's the same narrative before every fund raise - We are near profitability... And then raise funds, do stupid discounts and inflate your GMV. At some point you have to realise that you're the one spoiling the market. Fk, Jio entering is nothing new. They were always there. But there's a no execution to call them credible threats.
The basic idea is to capture customers for their platform and then kill the competition meaning mom and pop stores. They will have direct purchase agreements with FMCG manufacturers and the eat the margin of distributors and stockists. BTW Udaan was playing in that field but in B2B. Not sure how they are doing. Any idea?
They will eat from MT mostly and some bits from GT as well. In MT, FMcG companies have to sign agreement with supermarkets and hypermarkets for shelf share. That’s always the case. Apart from it, the principal companies(FMCG manufacturers) also are liable for damaged/expired products. Apart from it, the supermarkets get additional money for any promotions done by FMCg brands. This burns a lot of money for manufacturers. Eventually, they will move out to QC if they see it viable. Why QC makes sense for the FMCG companies:
I, myself have moved to QC, for the following reasons:
Might have missed out some other pointers. But I feel QC is here to stay and will disrupt for sure.
I get “Xrs” credited in your wallet text like every 10 days. How is this even sustainable?
They are failing to deliver the value but they are trying to show fake growth and raising money showing higher valuation. So the basic game is numbers you have the valuation but zero value to deliver and their Zepto pass is a bigger scam...
Tldr; Fully support it.
I have 3 points
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