Zepto’s Swap and Save feature - Teardown. Brilliant read for understanding what and why’s of it.
Source: https://x.com/manasjsaloi/status/1922890409040109981?s=46&t=hv17X4xaNeLQqnt74_JWvQ
I think Zepto’s Swap-and-Save can get better by adding a recommendation engine and using market basket analysis to make smarter swaps. For example, They could show the most swapped items in a category, like “80% of users picked this ₹40 ice cream over your ₹50 one,” to nudge users with social proof, I think this would make swaps more relevant, help Zepto clear inventory, and keep user happy, though they’d need solid data and fast algorithms to pull it off without slowing things down.
How does zepto decide which product gets shown. Like even if the brand is paying a premium they dont have much margins on the product
Same category, Price differential, Margins, Overstocked inventory, Unsold inventory, Preferred sellers, all could be combined with diff weights and arrive mathematically to the correct product
Why not user pincode also since a rich client will be annoyed by this feature
How will you as a brand, not have any issues with the marketplace suggesting user to swap with competitor's product in cart?
For a brand, the feature has trade-offs that can work both ways. While my higher-priced product, say Product X, might get swapped out for a cheaper alternative, there’s also a chance my lower-priced product could be recommended as a swap option when a user picks a competitor’s pricier item.
Again a lot goes in how this is implemented, how fair the distribution is.
