Indian Startups12mo
by DerpyBagelFounder
How is this legal?
I have never bought the chings masala yet zepto is suggesting that to me to buy again. Same UX for my friend as well.
Misc
on
GoofyBurrito
Zepto dark pattern chronicles - How is this legal even?
So you can pay zepto to promote your product in user's cart now?
29d ago
Talking product sense with Ridhi
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JumpyRaccoon
Stealth29d
Retailers too do this right? They pitch you a similar product that costs less or better in quality because they get special dealer benefits from the brands. A very common practice in FMCG/FMCD industry.
Due to the lack of trackability on-ground there are Mystery Shopping audits conducted by brands where they send a third-party to go shop where their specific prouducts are placed to see whether the retailer suggests their product or not.
Now Zepto is using this real world thing online in a similar way. If they get extra money out of this it shouldn't be a problem I guess.
GoofyBurrito
Stealth29d
Go to any offline electronics store and shopkeeper would suggest you a vivo phone cause he gets bigger commission there, or a Lloyd AC over what you came asking for..
But here bru can clearly see the shady practice, idk if there's any grounds for suing here 🤷🏻♀️
JumpyRaccoon
Stealth29d
I dunno how the law works when it comes to eCommerce, but a retailer can surely promote whatever brand he wants over the other because it's a free-market economy. The whole reason why dealers get so much incentives and abroad trips from brands.
FluffyBurrito
It Isn’t asking for me
GoofyBurrito
Stealth29d
Maybe they don't love you enuf 😔.. so not notifying you about better deal
ZippyPanda
Meesho16d
How is this a dark pattern? I agree that Zepto is sus sometimes in terms of hiding the hidden charges, etc. But it doesn't mean every feature is illegal.
GoofyBurrito
Stealth16d
Put yourself into Bru's shoes over here
ZippyPanda
Meesho16d
You do realise the ranking of these feeds on ecom apps have slots for Ads as well right? So is it illegal now for sellers to pay certain amount to get higher view share.
This is how it works. Seller with the best deal wins the buybox.
SleepyLlama
Zepto25d
This reminds me of a video from Varun Mayya that he uploaded 2 days ago - Why sillicon valley is so successful. And the major difference he mentions is that people in India don't trust anything new you do. The society is so sceptical and demotivates entrepreneurs every new idea at first. Classic example you just gave here.
SparklyNugget
Capgemini22d
I think @CryingPan is talking about dark patterns, there is nothing to be sceptical or demotivating about Zepto being quick commerce company but usage of dark patterns make sells without awareness of users and profitable to companies, in the long term it created trust issues.
PrancingPotato
Stealth29d
From product pov I think it’s a good strategy - read this detailed possible explanation - https://share.gvine.app/buSbaZSS4nw6hkXc8
ZestyQuokka
Hinge29d
Bru should've a problem with it
BubblyPotato
Stealth29d
Very strange ☠️
ZestyQuokka
Hinge29d
I think this is what Zepto Atom will be about and more
GoofyBurrito
Stealth29d
I tried with other coffees in cart & it didn't suggest swap .. only on particular ones
It suggested to swap sleepy owl with rage 😆
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What are some of the worst dark patterns you've seen?
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