Zepto dark pattern chronicles - How is this legal even?
So you can pay zepto to promote your product in user's cart now?
One interview, 1000+ job opportunities
Take a 10-min AI interview to qualify for numerous real jobs auto-matched to your profile 🔑Retailers too do this right? They pitch you a similar product that costs less or better in quality because they get special dealer benefits from the brands. A very common practice in FMCG/FMCD industry.
Due to the lack of trackability on-ground there are Mystery Shopping audits conducted by brands where they send a third-party to go shop where their specific prouducts are placed to see whether the retailer suggests their product or not.
Now Zepto is using this real world thing online in a similar way. If they get extra money out of this it shouldn't be a problem I guess.
Go to any offline electronics store and shopkeeper would suggest you a vivo phone cause he gets bigger commission there, or a Lloyd AC over what you came asking for..
But here bru can clearly see the shady practice, idk if there's any grounds for suing here 🤷🏻♀️
I dunno how the law works when it comes to eCommerce, but a retailer can surely promote whatever brand he wants over the other because it's a free-market economy. The whole reason why dealers get so much incentives and abroad trips from brands.
It Isn’t asking for me
Maybe they don't love you enuf 😔.. so not notifying you about better deal
How is this a dark pattern? I agree that Zepto is sus sometimes in terms of hiding the hidden charges, etc. But it doesn't mean every feature is illegal.
Put yourself into Bru's shoes over here
You do realise the ranking of these feeds on ecom apps have slots for Ads as well right? So is it illegal now for sellers to pay certain amount to get higher view share.
This is how it works. Seller with the best deal wins the buybox.
This reminds me of a video from Varun Mayya that he uploaded 2 days ago - Why sillicon valley is so successful. And the major difference he mentions is that people in India don't trust anything new you do. The society is so sceptical and demotivates entrepreneurs every new idea at first. Classic example you just gave here.
I think @CryingPan is talking about dark patterns, there is nothing to be sceptical or demotivating about Zepto being quick commerce company but usage of dark patterns make sells without awareness of users and profitable to companies, in the long term it created trust issues.
From product pov I think it’s a good strategy - read this detailed possible explanation - https://share.gvine.app/buSbaZSS4nw6hkXc8
Bru should've a problem with it
Very strange ☠️
I think this is what Zepto Atom will be about and more
I tried with other coffees in cart & it didn't suggest swap .. only on particular ones
It suggested to swap sleepy owl with rage 😆