CosmicTaco

Yum China CEO's Observations Inspire Popular Menu Items

CosmicTaco · 2024-11-18T13:55:32.737441+05:30

* Yum China's CEO, Joey Wat, spends hours observing customers eat at KFC and Pizza Hut, leading to successful menu launches. * Insights from these observations led to the creation of a boneless 'mash potato burger' and a durian pizza, which are now crowd favorites. * Wat emphasizes the importance of direct observation and communication with store managers for understanding customer preferences. Source: [Fortune](https://fortune.com/2024/11/17/the-ceo-of-kfc-and-taco-bell-china-sits-for-hours-and-watches-customers-eat-its-led-to-popular-menu-items/)

Yum China's CEO, Joey Wat, spends hours observing customers eat at KFC and Pizza Hut, leading to successful menu launches.
Insights from these observations led to the creation of a boneless 'mash potato burger' and a durian pizza, which are now crowd favorites.
Wat emphasizes the importance of direct observation and communication with store managers for understanding customer preferences.

Source: Fortune