YT/Insta Influencer Commercials
Have had a very difficult time negotiating with influencers on collab commercials. The rates quoted are unreal!
Is there any math/logic to this? Please share your experience and tips/tricks
Not looking at top tier Tanmay Bhat types. Mid level YT influencers or podcast hosts
Also, does direct communication with them work better or are there trusted agencies that y’all used?
Talking product sense with Ridhi
9 min AI interview5 questions
It's usually a function of what the influencers perceive as their value. A lot of them may not even be ready to share their metrics. Try to onboard an agency who can help negotiate on your behalf
Any agency recommendations?
@moonchild - try these guys, have worked with them in the past (https://www.linkedin.com/company/adb21media/about/)
How much budget are you looking for? I know a creator with 600k including YT, Insta and FB
Tbh, the idea is to know how do they price themselves. Is it on views, subs, engagement, tg or a mix? Don’t want the discussion to be budget led
Not sure if this makes sense :(
Youtube Influencer eval:
(Beyond subscriber count)
- Usually the mid tier influencers will commit to a "views" number. You wouldn't want to pay more than 1 rupee for a view. (Could vary for a niche TG influencer-still don't go beyond 2.5)
- If they won't commit, just take the avg view count of their last 10-15 videos and see if the CPV is under control as per the cost quoted to you.
- Their YT analytics will give the demo and geo penetration, ask for that. Make sure that aligns with your TG & market prioritisation
- Ask for the retention rate of an avg video of the influencer. Usually there is a massive drop after Q2. Plan your integration accordingly.
For IG, check for avg engagement rates as well.
If influencer marketing works for your brand and it would be a recurring investment, better to get an agency involved.
Thank you, this is helpful
Always negotiate to 60% of what they quote, if it feels high
That’s been my experience dealing with most people on LinkedIn/IG
Talk to at least 10-15 influencers over time to know good benchmarks
2 influencers with similar subs, but one with 0.5x avg views is asking for 2x more money. 🤯
Instead of a well known influencer choose a influencer who collabs with well known ppls based on your target audience and ask him to post promotional video after he posts the collab video with well known influencer