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YouTube Introduces $7.99 Ad-Free Premium Lite

  • YouTube has launched a new subscription tier called Premium Lite for $7.99 per month.
  • The new tier offers ad-free viewing for most videos, excluding music content and music videos.
  • Premium Lite does not include features like downloads, background play, or ad-free music videos available in the full Premium subscription.
  • Initially piloted in Thailand, Germany, and Australia, the service is now available in the U.S. and will soon expand to more markets.
  • YouTube aims to increase revenue from subscriptions and cater to younger viewers who prefer online videos over traditional TV.

Source: TechCrunch

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