Why won't Swiggy / Zomato enter the pharma retail category ?
Pharma is a huge industry, quick commerce serves as a perfect need for consumers. I'll love to hear the expert opinion on warehousing, inventory turnaround, frequency of purchases
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Regulations are fuckall
Din’t it get standardised by ecom players? Which regulations specifically are a concern?
@UndrSun Pharma isn't same as basic medicines. OTC is still available on 1mg, pharmeasy, but for complex drugs they have to put additional checks of prescriptions. Also, prescriptions in India can be faked too, another point of check
Plus there are barriers on govt end to sell medicines
Too much headache
Compliance and inventory.
People need to be sure the meds are not fake and they love to hear in person that it makes sense. We run a medical shop and hence this is from experience.
They do not need human assurance for non critical stuff but not the same everywhere
Already there are many competitors