Why Indians are reluctant to pay for online service but spend bombs at physical things
Brick and mortar coaching centers are creating 10000s crore revenue while in line Ed tech are struggling... . Paytm biggest revenue is coming from that physical soundbox which say " Paytm se 100 rs prapt hue" While it's online services are struggling to get profitable.
Is this global phenomenon or just indian thing ? And why do Indian behave in this particular fashion?
And will this behaviour make any online service difficult to scale in India?
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My maid just placed order for 2 MacBook pro customised with 64gb ram on apple.com worth 3.3lakhs each paid total 6lakhs from her american express credit card for her 2 daughters.
I think Indians are comfortable paying for quality services/products online.
Indians are smart.
Are you hiring still?
😂 that was sarcasm, tho.
I have spent lots of time in top e-commerce startups of India, i have built a strong opinion over time that absolutely all Indians pay online without any fuss for anything they find of quality and useful for them.
If you come across anyone who is concerned about paying online, dig deeper and you will find either the product is not of quality or marketing is not right or the consumer does not need it.
Definitely an Indian thing it seems
Have personally felt this way myself as well, and have had to consciously start paying for stuff
I think piracy was too easy - free content, free APKs, no laws necessarily that scare you
The shift to subscription has been slow, but quite sure that in a few years (especially with the up and coming Indian Gen Z), things are about to change!
It's not just India, done research globally and in places like USA, UK, Aus, Mena, Apac, people hate online learning even more. Basically if it's a teacher - tutoring led service it has to be in person. The online model hasn't worked. Widely rejected globally. The biggest maths brands globally are Kumon and Mathnasium - you guessed right. Physical centers. Tens of thousands.
Lol I asked this question and got cooked.
First rule of Grapevine : Never post something which shows you questioning Indian consumer behaviour.
internet was supposed to be free😉
My thesis is that Indians feel that getting a product in exchange of cash is money spent well. People here still not believe in buying or spending on something which is intangible.
Intangible =/ Value, according to us Indians.
Edtech is a scam.
Paytm is a glorified wallet with a shit ecommerce experience so its not profitable
Ed techs are struggling because of their own problems. No EdTech can provide as much value like offline coachings.
Coming from a Training Industry, there are certain courses which can be done Self-Paced/Online like Ed-Tech companies do, but when it comes to practical application learning or advanced upskilling it is better to take a classroom course with an instructor.
It depends, some things work for some people some things work for others. It's a choice.