ZippyPenguin
ZippyPenguin

Why does Flipkart have run flights when it owns Cleartrip?

13mo ago
Talking product sense with Ridhi
9 min AI interview5 questions
Round 1 by Grapevine
SqueakyRaccoon
SqueakyRaccoon
Xiaomi13mo

Same way they have to run Flipkart Fashion when they own Myntra.

SqueakyRaccoon
SqueakyRaccoon
Xiaomi13mo

And FYI - FK fashion today is bigger than Amazon Fashion and Ajio.

PeppyMarshmallow
PeppyMarshmallow

Powered by Cleartrip

BouncyDumpling
BouncyDumpling

Good question. Its just another consumer surface powerf by ctrip. It increases surface area for the business

ZippyPenguin
ZippyPenguin

Spending on marketing both then seems like a waste of

SqueakyBiscuit
SqueakyBiscuit
Swiggy13mo

Maybe to cut around taxes

DizzyMuffin
DizzyMuffin
InMobi13mo

They have launched bus bookings also. As other folks have also said, it's to bring back users to the app. Shopping and Travel is > simply Shopping.

SqueakyRaccoon
SqueakyRaccoon
Xiaomi13mo

People like options, and it's best if you own most all the options. Better conversion. A parallel from a different industry. Oppo, Vivo, OnePlus, Realme, Narzo, IQoo - All brands are owned by the same Chinese company BBK Electronics. Each has say 5-20% share each. But the combined market share is now >60%

DancingUnicorn
DancingUnicorn

It's just cross selling to engage users more on Flipkart. And the supporting infra is all cleartrip and they get new channel/ingress point for their business.

JumpyPretzel
JumpyPretzel

Much larger userbase, flipkart users will find it easier to book ticket on the flipkart itself rather than going to cleartrip. Also, cleartrip is so less popular these days, compared to other similar website.

SparklyBiscuit
SparklyBiscuit
Tekion13mo

It's about serving different types of users.

SillyMochi
SillyMochi

Clear hai

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