SillyJellybean
SillyJellybean

What's an innovative growth/marketing strategy you've come across?

Any industry, any product or service. Something that you've seen happening in India.

I'll start with one : Fogg appealing to the mass market by marketing their value for money products (x number of sprays), literally beating axe out of market share in 3 years.

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SquishyNarwhal
SquishyNarwhal

Pulse candy - zero marketing cost. Just made the product available in their existing distribution network

Cadbury - It made chocolate into a gifting product - gifting chocolates to girlfriend, replacing sweets with chocolate for Diwali gifting, etc

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Curated from across
Indian Startups
by SparklyUnicornConsultant

FMCG

FMCG is so overcrowded ?. How do you publicize your product? You know it's unique, you know it's liked by all (whoever has tried it) but how to promote organic growth ?

The key question is how to promote it FAST ?

Office Gossip
by DerpyPotatoAnalyst

Innovative ways you've seen a company/startup pump up their metrics?

Can be GMV, revenue, users, EBITDA, customer satisfaction etc. Curious to know what are things people here have seen 👀

Top comments
user

An Indian social app (not koo or sharechat) hired a guy who would go on different groups in the app and write “jai sh...

user

Created whole new metrics a.k.a Community Adjusted EBITDA lol

user

Hmm lol Worked at a influencer focused eComm enablement play (not very well known) We started charging the ...