What's a D2C brand from India that you really like?
For me - Mokobara, Chaayos, Chumbak Looking to understand Indian brands that have done really well, and understand if it's the product being superior or brand/marketing being an outlier
Talking product sense with Ridhi
9 min AI interview5 questions
Mokobara is really nice (functional and stylish - extrinsic and intrinsic motivators). Although their attempts beyond daily office/travel do not really appeal.
Teabox is also great. Blue tokai used to be great but have effectively doubled coffee beans cost in the last 3 years. -> access to premium quality tea coffee
Agaro - great daily household products. Positioned just above mass and below premium.
Have tried 50+ brands since covid days. Quality + value for money + mass premium at right price point makes sense. If a user doesn’t love the product enough to tell friends and family - probably a fad boosted with perf marketing
A lot are overpriced bs products especially in the ‘healthy food’ or ‘supplements’ category. Not a lot of nice ones on electronics either.
+100 for Agaro
Such well made products, truly making good devices for everyday home use
I was just writing a post on how there are way too many D2C brands in India with subpar offerings and shit products. Most of them are either repacking low quality shit or just plain importing from China. There is no innovation just marketing bs.
Most are just glorified dropshippers
Yess and tons of them are not even profitable. Everyone is just trying to build a brand so they can later sell overpriced shit
California Burrito, the taste and quality is really satisfying, The product offering is unique as Mexican food/fusion is not available in the market so much (Taco Bell is not Mexican!). Also the food is healthier than say Burgers or Pizza.
Probably because founder was non Indian
None of them. Sab lootere hai, todha baniya bano toh, you get the same stuff at very low prices if you are smart. They just repackage shit to look fancy.
But I guess they are solving for this friction only that people don't want to do, so I guess respect! Great business model and but personally I don't want to buy their overly expensive products they sell to extract their insanely high CAC from us, which they piled up by spending all their money on Insta ads and influencer ghoos
I second this. I googled and looked all these brands bc pricey hain protein bars 600 ki 6 wth..
Damensch
This is seriously fucked up D2C. Purchased with them during covid and quality didn’t last till the next wave of covid. All those 500 days assurances were never respected. They have no CRM to handle customer queries, every time I had to start afresh.
It is a shit brand. The guy who works over there in growth is a total douchebag and doesn't know anything
Ankur Warikoo. Ashneer Grover. Piyush Bansal. They should be in the lost too. Direct to Chutiyapa brands.
Have you tried Mokobara? The luggage look amazing tbh I have read they are doing great rounds of funding
Have loved the brand and their design language A colleague uses it, and I do feel it's thoughtfully made
Have not purchased yet because the time to change my bag hasn't come. That said, it's highly likely to be my next bag.
I like the look and feel of it but I guess it's just a repackaged premium-ised Chinese item.
