Tier 2 - Tier 3 cities have higher % of "poor" and nearby villagers also go to their district hq town for shopping outside of daily essentials.
There's vibe of indifference/ look down upon consumption of "brands", partly because of previous experience getting "ripped off" in name of branded saman.
Think of it as deciding to buy a ₹99 nayasa soap tray against ₹49 Vmart soap tray or ₹29 Haat market soap tray when disposable income is ₹2000 for the month.
You do realise there are family of 4 living on ₹9000 salary of petrol pump attendent, or ₹8000 salary of bank security guard or ₹11000 of NTPC coal handler and these are figures of miniscule percentage of people having a predictable stable salary.
Aside from agriculture, Majority t2/3 working class is soiling in unstable Lala led sme/msme setup where they cut 2 days pay if you've to stay extra night at the hospital to take care of ailing family member.
Our supreme leader likes to boast about big gdp figure skewed by 3-4 cities, forgetting avg guy's purchasing power outside of roti-kapda-makan is sub ₹20000 for the whole year.