What exactly went wrong with Koo?

Read somewhere that they raised 525 Cr while the rev. at that point stood at 14L

17mo ago

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ZestyNarwhal

Meesho17mo

They didn't have a unique selling point. They were just building an Indian version of Twitter. When the Elon Musk acquisition fiasco happened, it boomed. They also used the "Built in India" patriotic crap to acquire users. After a point, they couldn't maintain the attained PMF.

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