What does a Key Accounts Manager at Zomato do?
I'm curious about the role of a Key Accounts Manager at Zomato. What are the primary responsibilities and daily tasks involved? Also, what skills are essential for success in this position?
One interview, 1000+ job opportunities
Take a 10-min AI interview to qualify for numerous real jobs auto-matched to your profile 🔑
the role requires a mix of account management, data analysis, strategic planning, and execution of campaigns to ensure the restaurant partners thrive on Zomato.
Managing Portfolio of Restaurant Partners: Each KAM is assigned a set of restaurants, for which they are accountable. This includes managing relationships, understanding the needs of the restaurants, and ensuring their success on Zomato's platform.
Driving Growth and Preventing De-growth: KAMs are responsible for developing and implementing strategies to increase orders, revenue, and overall growth for their restaurant partners. They also monitor and address any factors leading to de-growth.
Creating Roadmaps: KAMs develop strategic plans and roadmaps to ensure consistent performance improvement, aligning with both the restaurant’s goals and Zomato’s broader objectives.
Data-driven Approach: KAMs need to be highly analytical, constantly reviewing restaurant performance through data, understanding key metrics, and making data-backed decisions. Proficiency in Excel and Google Sheets is highly valuable for analyzing data and generating reports.
Ownership of Campaigns: KAMs are often involved in central-level campaigns or sprints, ensuring that restaurants are participating in Zomato's marketing initiatives. They are responsible for executing these campaigns, tracking results, and making adjustments as necessary.
Proactive Communication: A KAM must maintain continuous and proactive communication with restaurant partners, providing insights, recommendations, and support to help them grow on Zomato.