CosmicPretzel
CosmicPretzel
27mo

What are ways to influence your foreign bosses?

I work for an American company. My CMO is flying down to India in January next year. I'm looking to build an agenda for her visit and don't want to bombard her with a lot of presentations. I'm looking to build experiential learnings that build empathy for Indian market and experience the "wow".

What are some creative ways to make her experience Indian tech landscape and market? For example:

  1. She smokes. So taking her to a pan-wala and making her pay via Paytm to experience small ticket size, convenience and Soundbox.

  2. Getting her to order snacks via Zepto to show integration between Zepto and Payment apps + Speed of delivery.

  3. Taking her to Nehru Place to show depth of mobile penetration and obsession for accessories.

  4. Getting her to drive past a few competition billboards and TV ads. (We don't get brand building budgets)

27mo ago
SillyJellybean
SillyJellybean
CosmicPretzel
CosmicPretzel

Great idea. Thanks for sharing

SillyJellybean
SillyJellybean

You could also show utility bill payments from Paytm or Google pay but not sure how you usually pay.

WigglyBanana
WigglyBanana

Man, your plan is already strong af. Good stuff, love the itinerary already. You can also take her to Gurgaon/some posh place in Delhi and demonstrate how quickly India is becoming a premium market too :p

And you must emphasize how we have one of the youngest populations (another great demographic trend on our side), idk, take her to DU for this?

ZoomyNarwhal
ZoomyNarwhal

Also buy fruits from a streetcart and pay using UPI. This level of tech adoption, even amongst one of the more marginalized classes of the society should really Wow your boss. I know it blew a lot of our European clients when they were here

CosmicPretzel
CosmicPretzel

Interesting

DancingKoala
DancingKoala
27mo

In india which location so people can suggest accordingly

CosmicPretzel
CosmicPretzel

Delhi It doesn't need to be a travel spot. Open to hearing any creative idea agnostic of location. The intent is to explain and communicate India and intensity of competition clearly

WigglyPotato
WigglyPotato

bro if you don't mind whats your job role? This sounds very nice

CosmicPretzel
CosmicPretzel

Marketing Manager

SleepyPenguin
SleepyPenguin

Take her to a theka and show her how cheap single malt is in Gurugram.

CosmicPretzel
CosmicPretzel

bro tu chai pi

DancingBoba
DancingBoba

Try cheq.money OR
chequpi.com

It's a UPI wallet for foreign travellers and NRI. Let her enjoy UPI magic on her own.

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