What are the go to market steps has to follow?

1. Identify the target market (pilot base) amd scope of the launch
2. If launching a solution, align everyone with training, tools, help docs and SOPs with objective tasks to perform - using product, rescuing the user in problems and achieving end goal
3. Build a launch plan - checklist of all tasks to be done - before, during and after. Assign ownership. Define what to track
4. Launch basis the checklist
5. Follow the process

ICP - Target market or customer segment Value Proposition - Differentiator Pricing strategy
Dristriburion - Channels to sell Messaging - Marketing and Promotion
Sales strategy - PM are rarely involved in this

Overall - Alignment with all stakeholders.