SquishyNarwhal
SquishyNarwhal

Waze advertising killed by Google

Waze Map got acquired by Google for $1.3 Bn in 2013. 10 years later, Google's decided to cease Waze’s ad platform in favour of Google Ads technology.

Waze advertising was more than just ads; it’s about creating connections. Users enjoy relevant, location-centric promotions, while businesses connect with potential customers right when they’re most likely to visit. It’s a model that turned every drive into an opportunity – both for businesses to grow and for users to discover.

Wrote about it here:

https://talesofss.com/google-waze-advertising-changes/

20mo ago
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JazzyWaffle
JazzyWaffle

The founder of waze had a pretty damning blog post to write about Google when he finally left

SquishyNarwhal
SquishyNarwhal

Could you please share the link?

ZestyDonut
ZestyDonut

Badhiya Likhe ho Saurabh ji

SquishyNarwhal
SquishyNarwhal

Thank you :) I read about Waze's model from my EU friends and then realised that Google already slashed the whole Waze adtech team :(

QuirkyNugget
QuirkyNugget

We're breaching community guidelines :p

QuirkyNugget
QuirkyNugget

Good stuff saurabh Singh!

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Misc19mo
by ZestyQuokkaFounder

Any Google Guides here?

I saw some Guide profile saying Verified (blue tick) But there aren't even level 3 or 4

Couldn't find anything related on Internet

Anyone knows what it means and how to fetch it?

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