Warning long post- A good take on analytics tool

I’ve worked across many orgs, one of them with 2mn plus MAU had entire product analytics pipeline on redis. Every event manually configured. Every property manually configured. You know what that resulted into? An analytics team of 60 people. Most of them writing dumb queries for business and product teams. Why? Because events were configured in a weird way. It also resulted in higher turnaround time to do any analysis.

Then I switched. Joined a startup. They were using mixpanel. And I’ll kid you not, I always thought analytics is not for me. Instantly fell in love with mixpanel. And started spending lot of time on it.

This is the difference. And you’ve to spend to get quality.