

TIL... Starbucks in India does differential pricing for stores basis area
I randomly realized this, because I am not that frequent. This week I went to the Lavelle Road starbucks and HSR starbucks within a week. Lavelle Road... every item is 100 rupees more expensive.
I understand they do the same at airports, but area wise is a bit rich. It's crazy cuz its the first time I'm seeing a food/beverage brand do this.
Talking product sense with Ridhi
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Omg Ronnie

All fnb brands do it in other countries, and it makes sense to do it. Expensive areas usual have higher fixed costs in terms of rent as well. Every starbucks in the US has slightly different prices based on the zip

Starbucks have been selling coffees at Rs 500 at airports forever. Avoid any Starbucks at a popular place. They're using your desperation for the lack of a better option
Never liked Starbucks but yeah I too have seen this happening