This was the final question in my PM interview at Razorpay. How would you answer this?
Imagine you are a PM at Slack, we have recently launched a new productivity app aimed at remote workers. Initial feedback is positive, users appreciate the app’s seamless integration with Jira.
However, your Data team highlights that there is a significant drop-off in user engagement after the first month of use.
User feedback indicates that while the app meets initial expectations, it lacks certain advanced features that competitors offer, such as customizable workflows and advanced reporting.
Which action would you prioritize to improve user retention and engagement? Why?
Do a feature parity with the competitors. Understand if it a problem of discovery or the feature completeness of existing features Take customer survey to understand features they are looking for who haven’t used the platform. Based on the above we see which to prioritise I.e new feature requirements or existing feature enhancements
@RundownUpper I have learnt one thing in India vs the world:
Explicit user feedback does not work in India Implicit feedback all the way...
I would check retention and repeat rate for different flows. User engagement dropping could mean few flows are not getting used much or are dropping in usage.
Check further on flow that are losing usage, is conversion intact or is that also dropping?
If repeat usage, conversion for multiple flows are dropping then look into why there was repeat usage and high conversation in first month, what changed ?
I don't think user feedback has anything to do with drop in existing engagement.
@TattooArtist Fairly interesting
Cant build features just because customers are asking or competitors already offering them. I would get on calls with customers to understand what job they are trying to accomplish overall. Identify pain points and list how those are solved without any product in market, how competitors are solving, how we are solving them and then prioritise among remaining pain points. After this, will do product and design solutioning and push to development
Do a cohort analysis, advanced reporting and customisable workflows seems like a niche use case. If this is the largest user segment, and the core user of the app then adding features would make sense.
Otherwise optimising existing features to create similiar outcomes might have a better cost benefit outcome.
@GreyHound Very interesting. Good call.
Need to understand a lot more.
What kind of productivity is this app helping in? What problem
Is
It solving for the customer? Is the usecase strong enough (most often the problem) or is the app
completely solving the problem?
It’s important to understand Why the drop off happens after 1 month. Mostly habit forming apps provide some hook (hooked ) to engage the user .so
What’s that hook in our case?
Customisable workflows and advanced reporting are subjective. Whats being addressed specifically?
Hi @Vindhyachal , what was your answer? Looks like you cracked the interview.
