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CosmicTaco
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Grapevine

Tech Giants Dominate $1tn Global Ad Market

  • The global advertising industry is set to surpass $1tn in revenue this year, with major tech companies like Google, Meta, and Amazon capturing over half the market.
  • GroupM predicts a 9.5% growth in 2024, driven by digital advertising's rise, despite economic challenges in key markets like the US and UK.
  • Traditional advertising channels face decline, while digital options, including streaming and digital publications, dominate with expected growth rates of 12.4% in 2024 and 10% in 2025.

Source: FT

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Top comments
user

Many other xooglers raised these leadership issues earlier. Meanwhile, tier2/3 kids are burning midnight oil to lan...

user

Haven't we known this for the last 5 years? Are googlers crying now because their free lunch is over? That a decade...

user

Takes a lot of guts to put it out there so openly. Did she end up losing her job?