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Grapevine

Tata Consumer Faces Market Disruption by Campa Cola

  • Campa Cola has disrupted the beverages market with higher margins for retailers on its ₹10 pack.
  • Tata Consumer had to adjust its pricing to protect market share, leading to an 11% decline in ready-to-drink sales.
  • The company's overall sales grew 13% to ₹4,215 crore, but net profit remained flat at ₹367 crore.
  • Rural markets show signs of recovery, but urban areas are stressed due to food inflation.
  • Tata Starbucks now operates 457 outlets, making it the largest organized cafe operator in India.

Source: The Economic Times, Mint

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