CosmicTaco
Swiggy's Bold Move into the Events Space: Strategic or Desperate?
- Swiggy launched 'Scenes' to compete with Zomato's 'District,' enabling users to book events and experiences on its platform.
- Despite being loss-making, Swiggy is diversifying its offerings to enhance profitability and cater to its loyal customer base.
- Industry experts question the rushed launch but see potential in Swiggy's innovative approach and extensive reach in smaller towns.
Source: Inc42
5mo ago
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JazzyMarshmallow
flobiz5mo
Yupp, this sounds as desperate as they can be. Although the name, "Scenes" sounds pretty cool but Zomato District has got the "Paytm Insider" resources at hand while Swiggy is going to start from scratch.
For users, we might get some good discounts in the first few months for certain events exclusively but apart from that it's not going to be a success. It's just my assumption but yea let's see, it's always good to have competition in any category
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