PeppyBanana
PeppyBanana

Swiggy’s experimenting D2C with Minis!

Saw the recent announcement of layoffs etc at Swiggy and came across this new product from Swiggy. It’s available via the Swiggy app, has a SAAS side too - saw few articles. Curious if anyone has seen Minis on Swiggy already.

29mo ago
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SleepyNugget
SleepyNugget
Amazon29mo

Swingy minis is a cool idea. But I’m not sure how exactly will I use it. The products there seem a bit overpriced.

PerkyTaco
PerkyTaco
Swiggy28mo

They’re moving to clothing soon. It’s ONDC in the making.

SleepyNugget
SleepyNugget
Amazon28mo

Clothes on Swiggy would be interesting. But then we just have to wait Zomato to copy this product as they do with all Swiffy products 😂

SleepyTaco
SleepyTaco

Yeah I’ve heard of it. What do you think of it? And in what context are you posting? Like you surprised they’re still spending on experimenting post layoffs or…?

PeppyBanana
PeppyBanana
Swiggy29mo

Yes

SparklyDumpling
SparklyDumpling

Struggling with Discovery and Monetization, afaik.

ZoomyTaco
ZoomyTaco

Old product - poor discovery - would be interesting to know if it moves the needle for them at all

PeppyBanana
PeppyBanana
Swiggy29mo

Old? I thot it was new.

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