Swiggy Follows Zomato, Raises Platform Fee to INR 10

• Swiggy increases platform fee from INR 7 to INR 10 per order, a 43% rise.
• The hike comes after rival Zomato also raised its platform fee.
• This is part of Swiggy's revenue optimisation strategy ahead of its planned IPO.
• The platform fee has become a key revenue source for food delivery companies.
• The fee increase aligns with Swiggy's recent service expansions and premium membership programme.

Source: Inc42