CosmicTaco

Starbucks Piles Whipped Cream Atop CEO Pay Problem

CosmicTaco · 2024-08-18T16:48:01.721337+05:30

- Starbucks is offering new CEO Brian Niccol a potential $145 million compensation package, which includes cash, shares, and performance-based bonuses. - Niccol's pay package starts with an $8.8 million cash bonus if he and the company meet specific performance targets, plus $85 million in stock awards for joining. - He could earn an additional $23 million annually in share-based bonuses, with the potential to triple 60% of that amount if certain goals are met. - The compensation package has sparked debate, as it is roughly 10,000 times more than the median Starbucks employee earns, yet some shareholders believe Niccol is underpaid given the company's market cap increase. Source: [Reuters](https://www.reuters.com/breakingviews/starbucks-piles-whipped-cream-atop-ceo-pay-problem-2024-08-15/)

Starbucks is offering new CEO Brian Niccol a potential $145 million compensation package, which includes cash, shares, and performance-based bonuses.
Niccol's pay package starts with an $8.8 million cash bonus if he and the company meet specific performance targets, plus $85 million in stock awards for joining.
He could earn an additional $23 million annually in share-based bonuses, with the potential to triple 60% of that amount if certain goals are met.
The compensation package has sparked debate, as it is roughly 10,000 times more than the median Starbucks employee earns, yet some shareholders believe Niccol is underpaid given the company's market cap increase.

Source: Reuters