Souled Store hits INR 235Cr in annual revenue
This is actually quite a big scale. I'm guessing they're bigger than many major foreign brands that sell in India. Do y'all buy from them?
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I buy tshirts from 3 sites: Bewakoof, Redwolf and Souled Store. The quality of clothing is surprisingly well in all 3.
Haven't used the first two. Souled Store I actually like a lot, and I never thought I would. Somehow the fit just works for me, and the tshirts are pretty long lasting.
It's just my comfort brand now.
Would be interesting to see how far behind bewakoof are (in FY23 numbers), given they are part of Aditya Birla's house of brands play "TMRW", after a 200cr outlay.
Was a customer when they were selling tshirts at rate of 400-500 price. Bought tshirts from all three - souled store,redwolf and bewakoof. Souled store has the best quality with highest price as their tshirt brand starts from 700. Redwolf is also good. Bewakoof does not have good quality.
It’s my go to brand, but I don’t know why a lot of people talking about quality, I found it’s just above average. T-Shirts fade away easily, cargo are not good at all. Jeans are really good. Overall it’s good brand.
Souled store has good quality products and even the designs are fresh.
I used to buy Souled Store Tshirts and shorts 2 or 3 years ago. They used to fade pretty quickly. Wouldn't rate them so high. Surprised at so many positive comments. Did they improve recently?
Mostly shirts. Quality is good and they keep trying new things
The quality of souled store tshirt is really good
I am using it from past 3 yrs, still going good