

Souled Store hits INR 235Cr in annual revenue
This is actually quite a big scale. I'm guessing they're bigger than many major foreign brands that sell in India. Do y'all buy from them?
Talking product sense with Ridhi
9 min AI interview5 questions

I buy tshirts from 3 sites: Bewakoof, Redwolf and Souled Store. The quality of clothing is surprisingly well in all 3.

Haven't used the first two. Souled Store I actually like a lot, and I never thought I would. Somehow the fit just works for me, and the tshirts are pretty long lasting.
It's just my comfort brand now.
Would be interesting to see how far behind bewakoof are (in FY23 numbers), given they are part of Aditya Birla's house of brands play "TMRW", after a 200cr outlay.

Was a customer when they were selling tshirts at rate of 400-500 price. Bought tshirts from all three - souled store,redwolf and bewakoof. Souled store has the best quality with highest price as their tshirt brand starts from 700. Redwolf is also good. Bewakoof does not have good quality.

It’s my go to brand, but I don’t know why a lot of people talking about quality, I found it’s just above average. T-Shirts fade away easily, cargo are not good at all. Jeans are really good. Overall it’s good brand.

Souled store has good quality products and even the designs are fresh.

I used to buy Souled Store Tshirts and shorts 2 or 3 years ago. They used to fade pretty quickly. Wouldn't rate them so high. Surprised at so many positive comments. Did they improve recently?

Mostly shirts. Quality is good and they keep trying new things
The quality of souled store tshirt is really good

I am using it from past 3 yrs, still going good


What's a D2C brand from India that you really like?
For me - Mokobara, Chaayos, Chumbak Looking to understand Indian brands that have done really well, and understand if it's the product being superior or brand/marketing being an outlier

The whole truth. absolutely amazing protein bars

California Burrito, the taste and quality is really satisfying, The product offering is unique as Mexican food/fusion...

Ankur Warikoo. Ashneer Grover. Piyush Bansal. They should be in the lost too. Direct to Chutiyapa brands.

Earnings bracket wise
This should help everyone understand the true picture of income brackets Indians fall in, where do viners belong?


Grapeviners exclusively in the last two bars it seems like 🥲