POVs? Anyone?
Branch is better i think
Branch is very expensive, but provides the same functionality as Singular (which is significantly cheaper)
Singular doesn't have as much functionality. Attribution is mostly fucked up. Branch is expensive but TAT is good. But yes, depends on stage of the product and budget.
Depends on lot of things
We have used singular and Appsflyer both and now currently sticking with Singular as it is cheaper than Appsflyer
Mostly attribution and connect to funnel - which I think every tool has. Onelink is not a challenge - ddl is implemented. They have something called incrementality test - not sure how effective it is and if it is worth paying 4x
Did you face any problem with Singular? What was your experience between both. Would love to know
If cost is not an issue then Appsflyer. We use branch as it’s cheaper option
Cost is always an issue, if there is nothing superior in the product. Just because a tool has 80% market share, not necessary that other challenger / new brands may be bad. But I will definitely explore branch
Cost will solve for a lot of data lag. Branch is good no doubt about it.
I have used Appsflyer and it is good with features but it costs a fortune, Singular is cheap but their support is something I always question. Right now I am using a new tool Apptrove, they are cheaper as well and they have great support. They are growing in terms of features but incredible support from the team.
Appsflyer
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