
Raj Shamami's house of X caught using unethical marketing techniques
So on reddit there is a community called desi fragrance addicts. People post their queries regarding fragrances and buy based on other people's personal experiences. Due to that, there is a lot of trust over there. But House Of X has been exploiting that trust. They make an account and keep posting in every comment how their perfume brand blanko is good. Normally a person after seeing an advert,knows that they are exaggerating but if the review comes from a trusted one, they tend to believe it. This is what they have been exploiting.
Adding a link below to the reddit post exposing the whole charade



Nothing new tbh, every company engages in such practices. Even dating and matrimonial apps are filled with fake profiles placed to entice people into buying subscriptions. It's called "seeding".

Recently this company also did a surprise layoff also

Nothing illegal in it. Unethical maybe.

The marketing manager trying all avenues to show the numbers

Isme galat kya hai?

Some marketing person doing everything possible