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Raj Shamami's house of X caught using unethical marketing techniques

So on reddit there is a community called desi fragrance addicts. People post their queries regarding fragrances and buy based on other people's personal experiences. Due to that, there is a lot of trust over there. But House Of X has been exploiting that trust. They make an account and keep posting in every comment how their perfume brand blanko is good. Normally a person after seeing an advert,knows that they are exaggerating but if the review comes from a trusted one, they tend to believe it. This is what they have been exploiting.

Adding a link below to the reddit post exposing the whole charade

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18mo ago
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GigglySushi
GigglySushi
Stealth18mo

https://www.reddit.com/r/DesiFragranceAddicts/s/ANWOWnz5xk

SillyJellybean
SillyJellybean
Stealth18mo

Nothing new tbh, every company engages in such practices. Even dating and matrimonial apps are filled with fake profiles placed to entice people into buying subscriptions. It's called "seeding".

GigglySushi
GigglySushi
Stealth18mo

Recently this company also did a surprise layoff also

QuirkyNugget
QuirkyNugget
Stealth18mo

Nothing illegal in it. Unethical maybe.

ZestyQuokka
ZestyQuokka
Hinge18mo

The marketing manager trying all avenues to show the numbers

QuirkyNarwhal
QuirkyNarwhal
Coinbase8mo

Isme galat kya hai?

BouncyCupcake
BouncyCupcake
Stealth18mo

Some marketing person doing everything possible

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