Puma Shares Plunge Amid Profit Concerns

• Puma's market value dropped over 20% after reporting lower-than-expected Q4 sales and annual profit.
• The company faces challenges competing with Adidas and Nike, despite efforts to relaunch products like the Speedcat.
• Analysts question Puma's competitive advantage and brand premiumisation strategy, as it pushes back profitability targets.

Source: Mint, The Economic Times