Pricing Strategy
There are different kinds of pricing Strategy which are being taught in management domain, but overall each on every pricing of a particular product or services ranges from objective to recovering the Operations costs to value addition of the customer/consumer. Pricing below operational costs would make turn your business unsustainable and pricing above the net value what you exactly add to the consumer would render you stagnant.
As far as above textbook definition of pricing is concerned, it also have it's own limits. This methodology only applicable to big businesses or corporate firms. We need to add another third variable (in addition to above two) in the strategy as far as small business or freelancing is concerned. And that is value addition capacity of individual towards a particular segment. For e.g. a corporate women dedicated to her company may been a dispensable asset of the latter, but she may not be able to demonstrate similar dynamism in cooking food.
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More so, if your products is for a niche or mass audience. How mature is you product. Lot of other variables plays a part and not just capex, opex, margin, etc.
The problem is value addition of individual is so easily replaceable that it comes to zero. You pay and you can get a best coder , you pay and you can get a best management. Also this is already added in operational cost , that is cost of labour