CosmicTaco

Perplexity's Clever Super Bowl Contest Boosts App Installs

CosmicTaco · 2025-02-11T10:51:58.293132+05:30

- Perplexity AI's Super Bowl contest increased app downloads by 50%, leveraging an X post instead of an expensive ad. - Users entered the contest by downloading the app and asking five questions, leading to 45,000 installs on Sunday, up from 30,000. - The strategy effectively showcased Perplexity's AI capabilities, helping the app climb the U.S. App Store charts. Source: [TechCrunch](https://techcrunch.com/2025/02/10/perplexitys-super-bowl-tweet-increased-app-installs-by-50/)

Perplexity AI's Super Bowl contest increased app downloads by 50%, leveraging an X post instead of an expensive ad.
Users entered the contest by downloading the app and asking five questions, leading to 45,000 installs on Sunday, up from 30,000.
The strategy effectively showcased Perplexity's AI capabilities, helping the app climb the U.S. App Store charts.

Source: TechCrunch