Performance Adv Core Engine

I will be joining this team at Amazon as an intern next month.

How's the overall growth in this domain and also the FTE conversion?

And what technologies would you suggest to me to be familiar with before my start date?

39mo ago

PerkyCupcake

39mo

Hi, I’ve worked in perf advertisement for 3 years. Would suggest you to go through mobiledevdemo website.

Understand basics of cac and ltv
Understand the ecosystem- learn about demand side platform, ad exchange, and supply side platforms
Spend time on concepts of ad fatigue, creative optimization, frequency capping
Go through various ad formats of Amazon and which format is best for what kind of results.

This should put you in top 5% in your team :) , good luck