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WigglyBanana
WigglyBanana
30mo
by
Stealth

Perf Marketers here - what are some of your insights about the top ad platforms (Google/Meta/Linkedin)?

Plan to run campaigns for something new this week

  1. What are some things that are must knows, that a lot of people don’t know
  2. What has your experience been with running on your own vs agencies?

Thanks in advance 🙏🏻

30mo ago
SwirlyMochi
SwirlyMochi
Stealth
30mo

I would recommend to ask specifics, to get specific answers for you to get started.

Over the top 2 recommendations

  • Record UTM parameters, and store them with the lead
  • Ensure conversion tracking is working correctly, and data is being reported back to the platforms
WigglyBanana
WigglyBanana
Stealth
30mo

Fair fair

  1. Have you ever tried marketing for an app (ecommerce)? Do app install campaigns work or is targeting an absolute must (I see Google at least does not allow targeting)
  2. Have you built comfort with automated targeting/extended audiences/or automated placements etc? Or you ensure everything is manual?

Thanks 🙏🏻

FuzzyNoodle
FuzzyNoodle
Stealth
30mo
  1. works well, have executed campaigns for 3 clients
ZippyMochi
ZippyMochi
Stealth
30mo

  1. Do not trust the numbers blindly, they often don't make sense and are inflated.

  2. In-house resources are okay for initial work, later on you can get agencies. But be very careful with agencies, only go for those that come through referrals. Many of them fake their numbers and case studies.

WigglyBanana
WigglyBanana
Stealth
29mo

Makes sense Thanks @GGWP

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