Oura sues Ultrahuman for copying it's technology!

With astronomical prices, Indian market is very small.

Funny coming from Oura when they themselves frequently got inspired (AKA copying) by Whoop in the late 2010s and had been battling them.

But yes, it does look like Ultrahuman just straight up copied them.

Personally what ultra human built, is nothing evry new acc to me. I have been reading about such rings from few years now since I was in college. I had zero knowldge about wearable sensors or IOT or hardware that's why I coudlnt succeed much. But what ultra human built is not diff and yes it's so bloody costly. But i like the idea of a smart ring in today's world where kind of too many sectors and products are saturated.. This was kind of exiting. I have some immense passion and excitement towards wearable sensors thats why i like this idea. For Indian markets how useful it would be I am not sure but someday I too would like to pursue to build such a product.

Mostly the product is what china provides off the shelf. The only thing they would have done over it is probably a bit of design. Which even chinese would have helped. A lot of these are standard in design and manufacturing and medtec china for example does, I may have mistaken the company. But similar exists.

In many products these days, White labelling has been termed as innovation. It works as long as the supplier is a chinese guy and you stay within India. The moment you go beyond, the other buyers of the supplier cry

I was impressed that these guys were an Indian company, and their customers were primarily US based cos it makes sense that Indians won't spend 20K+ on a smart ring. I also assumed they were pioneers in a way, cos I don't follow the space much. They're also an Indian copy? smh

If we go to other countries this is what happens.

There's FTA with South Korea which brings KIA and they get a huge share. And we can't sell a thing in return.
Similarly Elon Musk wants to bring starlink here and we have to restrict it otherwise we won't get any benefits. England is waiting in queue for FTA.

Thanks to our government law which allows any patented technology anywhere in the world, can be used for creating the same product if getting the permission is costlier.

Other countries can benefit from our products and they stop us from getting benefits.