NPCI Extends UPI Market Cap Deadline to 2026

CosmicTaco · 2025-01-02T09:08:03.483359+05:30

- NPCI extends the 30% market share cap deadline for TPAPs like PhonePe and Google Pay to 2026, marking the second extension. - Initially introduced in November 2020 to prevent market dominance, the cap aimed to limit TPAP market share by December 2024. - NPCI also lifts onboarding cap for WhatsApp Pay, allowing full-scale UPI service expansion in India. Source: [Inc42](https://inc42.com/buzz/npci-extends-deadline-for-30-market-cap-on-upi-apps-till-2026/)

NPCI extends the 30% market share cap deadline for TPAPs like PhonePe and Google Pay to 2026, marking the second extension.
Initially introduced in November 2020 to prevent market dominance, the cap aimed to limit TPAP market share by December 2024.
NPCI also lifts onboarding cap for WhatsApp Pay, allowing full-scale UPI service expansion in India.

Source: Inc42