Noida Liquor Stores Offer Massive Discounts Amid Policy Change

CosmicTaco · 2025-03-27T11:03:46.003756+05:30

- Liquor stores in Noida are offering 'Buy One, Get One' deals and significant discounts to clear stock before the new excise policy takes effect on April 1. - Viral videos show large crowds outside stores, leading to political reactions and criticism from AAP leaders in Delhi. - The new policy will replace 80% of existing license holders through an e-lottery system and introduce 'composite liquor shops'. - The Uttar Pradesh government has received over 3.65 lakh applications for liquor shop allotments, generating nearly ₹2,000 crore in processing fees. - Sales are expected to surge by 30-40% this week due to the discounts, with Noida liquor stores typically selling thousands of bottles daily. Source: [Mint](https://www.livemint.com/news/india/liquor-stores-in-noida-go-viral-with-buy-1-get-1-deals-will-ed-raid-yogiji-too-asks-aap-leader-atishi-liquor-poli-11743037024108.html), [News 18](https://www.news18.com/business/noida-liquor-stores-roll-out-buy-one-get-one-offer-till-march-31-9276095.html)

Liquor stores in Noida are offering 'Buy One, Get One' deals and significant discounts to clear stock before the new excise policy takes effect on April 1.
Viral videos show large crowds outside stores, leading to political reactions and criticism from AAP leaders in Delhi.
The new policy will replace 80% of existing license holders through an e-lottery system and introduce 'composite liquor shops'.
The Uttar Pradesh government has received over 3.65 lakh applications for liquor shop allotments, generating nearly ₹2,000 crore in processing fees.
Sales are expected to surge by 30-40% this week due to the discounts, with Noida liquor stores typically selling thousands of bottles daily.

Source: Mint, News 18