Nike's New CEO Targets Key Reforms

CosmicTaco · 2024-12-20T22:22:52.105735+05:30

- Nike's new CEO Elliott Hill criticizes past strategies, aims to maximize brand strengths. - Q2 revenue beats estimates at $12.35 billion; earnings per share at 78 cents. - Hill plans to reduce promotions, refocus on sports, and rebuild wholesale relationships. Source: [Benzinga](https://www.benzinga.com/24/12/42610441/nikes-new-ceo-says-we-lost-our-obsession-with-sport-as-he-rebukes-old-strategies-on-performance-marketing-isolati), [Business Insider](https://www.businessinsider.com/nike-new-ceo-elliott-hill-change-sport-sales-wholesalers-turnaround-2024-12)

Nike's new CEO Elliott Hill criticizes past strategies, aims to maximize brand strengths.
Q2 revenue beats estimates at $12.35 billion; earnings per share at 78 cents.
Hill plans to reduce promotions, refocus on sports, and rebuild wholesale relationships.

Source: Benzinga, Business Insider