Very interesting read: https://assets-global.website-files.com/6410c40c8f9e67469272e6db/663b8fe3aea8f81f4205c200_Decoding-Omnichannel_Strategies-for-D2C-Brands.pdf
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Hi everyone, wanted to get a broader understanding on specialty coffee as a investment opportunity. what are your views on this space and would love to chat more on what are some of the parameters that I should look out for.
How do D2C brands and ad agencies get customer spending data for marketing campaigns and insights for new product launches? Do they generally rely on data provided by research companies like Kantar and Nielsen?
