We recently integrated Branch.io for marketing analytics & tracking.
We are facing 2 problems majorly.
None of the Facebook events are getting populated on Mixpanel. However, we are able to see the events on Branch’s dashboard.
Very few events from Google are tracked on Branch. A lot of events are getting populated under “Unpopulated” on Branch.
It would be really really helpful if someone had faced similar issues and were able to solve it.
We reached to Branch and raised ticket as well. But since, we are on self-serve model, we haven’t yet got any assistance.
Hey hey, found myself in the same exact situation as you. Used the same two tools at a previous place.
That's a challenge with Facebook, they block Branch from sharing with any third parties. I was able to use deeplinks, but even post, only 40% of users would get caught on Mixpanel. Ultimately, I started tracking retention on Branch cohorts itself, and relying on that data to double down on campaigns
Not very sure about this one. I would track everything from Google on Mixpanel itself, since you legit can track all users, and then on MP can see everything that they are upto. Did not rely on Branch for Google.
Hope this helps, feel free to ask more (this shit actually delayed my progress for many months, so I feel the pain deeply)
Basically track retention data by campaigns for Meta, and then grow the ones with good retention, optimize the ones with poor retention
Thank you so much for the reply. We have been scratching our heads for a week now. By any chance did you try out appsflyer or any other tool?
Oh! Wasn’t aware of that. Basically, we can directly integrate Google with Mixpanel?
Thank you once again.
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Ad accounts arbitrarily stopped can disrupt cashflows in a major way. I'm seeing a lot of startups struggle with frequent algo/rule changes and blocked accounts.
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